A new commercial showcasing harness racing is now airing in Ontario and available for viewing online.
The commercial, titled The Thrill of Winning, is a collaborative effort between the Ontario Lottery and Gaming Corporation (OLG) and Ontario Racing (OR). Trot Insider previously spoke with the creators about the production of the ad, which was filmed in December 2016 at Flamboro Downs and unveiled for the first time at a special screening at the Dundas, Ont. track on April 20, 2017. The 60-second version of the ad will be shown in movie theatres around the province and a 30-second spot has also been produced for TV.
The commercial stars harness driver Scott Young as a competitor experiencing the agony of defeat, resiliently bouncing back and eventually emerging victorious: a classic, powerful yet approachable and familiar feeling.
"It's the feeling of winning, the feeling of being at the track and it produces these up and downs and this range of emotions, and I think that's what attracts us to sports in general," said Rana Chatterjee of BBDO Toronto, the marketing agency that worked with director Jason Van Bruggen of film house Suneeva to produce the spot. "In a way we kind of wanted to show that horse racing, in all its beauty and majesty, has all these ups and downs and ebbs and flows of all the other great sports that we love to watch. And wanted to associate that with victory, that feeling of watching your horse cross the finish line first."
To read more about the commercial, click here.
I loved the ad, though
I loved the ad, though admittedly the minute long one more. I would've managed to find a way to run the full minute commercial one time before going to the shortened commercial with some verbiage telling people they can see the full commercial at a certain website.
What a great commercial!!!!
What a great commercial!!!! Great job by Scott Young, who is a nice driver!
I love it. I hope to see it
I love it. I hope to see it plastered all over the television. I'll be watching for it. I like the way it captures the many emotions we horse people have gone through many, many times ourselves. The agony and the ecstasy.
A very professional
A very professional commercial that the industry should be very proud of and profiles the action and excitement of harness racing. Hats off to Scott Young for his acting debut and may the OLG continue to work with all of us to position this sport in the mainstream going forward. A great start to hopefully a new future!
Great Stuff...Much needed.
Great Stuff...Much needed. Should have had this years ago!
Excellent commercial
Excellent commercial
Congrats Ont.Racing..a noble
Congrats Ont.Racing..a noble offering. Man,beast,excited'multi'fan base reaction.
Hope it can be parlayed in the days ahead...Let me know if you need 416/905 help.i'm looking for a project right now..no bigger media/pr live harness fan than myself. Jim