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Mandate & Strategic Plan

MANDATE

Standardbred Canada supports the Standardbred breed and the persons who breed, own and race Standardbred horses through:

a) The registration and identification of Standardbred horses and keeping of pedigrees;
b) The maintenance, preservation and dissemination of records regarding the breeding and racing of Standardbred horses;
c) Providing a platform for communication that creates interest, awareness and support for the Standardbred Industry.

MISSION STATEMENT

“Standardbred Canada is the national leader that records and communicates information about Standardbred breeding and racing.”

VISION STATEMENT

“Standardbred Canada is an essential support for the horse, industry and sport.”

STRATEGIC PLAN

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Standardbred Canada 2019 - 2023 Strategic Plan -- Open in new window

STRATEGIC PRIORITIES

COMMUNICATIONS
We will continue to design and provide effective communication platforms focused on creating interest, awareness and support for the Standardbred Industry. Communication tools will be developed to promote and support the horse, our members, racing participants and racing fans, both old and new.

DATA MANAGEMENT
Through data governance, we will develop and implement a data management strategy that will focus on capitalizing on existing and new technologies that will better serve the needs of our members, industry & Association through online services and new initiatives.

FINANCIAL SUSTAINABILITY
To be a fiscally responsible Association for our members, employees and the board, by ensuring that we have a sustainable business model operating under a responsible governance structure that will yield realistic expectations and projections to ensure the viability of Standardbred Canada for the industry.

MEMBERSHIP / CUSTOMER SERVICE VALUE
Create a value experience culture within staff and our programs/services that enhances customer and membership satisfaction.

STAKEHOLDER RELATIONS
To represent Standardbred Canada membership at industry meetings and events and champion improvements for participating members by facilitating and articulating members’ concerns, issues, goals and needs to the industry and its various stakeholders.


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