A new commercial showcasing harness racing is now airing in Ontario and available for viewing online.

The commercial, titled The Thrill of Winning, is a collaborative effort between the Ontario Lottery and Gaming Corporation (OLG) and Ontario Racing (OR). Trot Insider previously spoke with the creators about the production of the ad, which was filmed in December 2016 at Flamboro Downs and unveiled for the first time at a special screening at the Dundas, Ont. track on April 20, 2017. The 60-second version of the ad will be shown in movie theatres around the province and a 30-second spot has also been produced for TV.

The commercial stars harness driver Scott Young as a competitor experiencing the agony of defeat, resiliently bouncing back and eventually emerging victorious: a classic, powerful yet approachable and familiar feeling.

"It's the feeling of winning, the feeling of being at the track and it produces these up and downs and this range of emotions, and I think that's what attracts us to sports in general," said Rana Chatterjee of BBDO Toronto, the marketing agency that worked with director Jason Van Bruggen of film house Suneeva to produce the spot. "In a way we kind of wanted to show that horse racing, in all its beauty and majesty, has all these ups and downs and ebbs and flows of all the other great sports that we love to watch. And wanted to associate that with victory, that feeling of watching your horse cross the finish line first."

To read more about the commercial, click here.