Marketing

Tucci Calls For Unity

“I’m a firm believer this sport can stand on its own. I think it’s a viable product, and I’m being very objective about it. I have my opinions, and there’s no doubt the sport lacks serious marketing. ...

Gural: Make Stakes Payments, Horsepeople Should Stash 5%

February 08, 2011

In an open letter to the industry, track owner Jeff Gural, who is in the process of trying to work out a long-term lease of the Meadowlands Racetrack, has encouraged horse owners to make the February ...

Martin: Big Events, Marketing Helping Handle

December 09, 2010

Bucking the continental trend, the Woodbine Entertainment Group has seen the handle on its own thoroughbred product increase for the second consecutive year. President and CEO Nick Eaves commented on ...

Takter: 'Industry Must Promote Itself'

It may have appeared at the bottom of an article regarding how slot machines have been a short-term saviour for Pennsylvania, but a quote by world-class trainer Jimmy Takter more than states the obvio...

Zenyatta: The Biggest Dodger Fan?

Snoop Dogg, Kim Kardashian, the Black Eyed Peas, Oscar de la Hoya and even Yoda have been featured in the Los Angeles Dodgers' award-winning ad campaign "This Is My Town." Now the campaign features on...

"Get Your Preak On" Draws Controversy

The “Get Your Preak On” media campaign for this year's Preakness has prompted some spirited debate since its launch more than eight weeks ago

National Day At The Races Planned

The Board of Directors of the U.S. Trotting Association raced past the half-mile pole on Sunday, completing the middle day of its 2010 annual meeting with a focus on promotions and marketing plans

Meadowlands Marketing Sees Big Picture

It has become a trend over the past few years to see advertisements in Toronto-area newspapers for some of the Meadowlands Racetrack's top standardbred stakes

Inter Dominion's Effective Marketing

February 18, 2009

"For too long harness racing was simply about racing. This time round we have looked at our sport as an entertainment product," senior Queensland

Hennessy Makes Himself Heard

January 30, 2009

If anyone wonders how veteran horseman Rod Hennessy feels about the current state of harness racing, just pick up today's edition of the Edmonton Sun

Spencer On Prix d’Amerique Marketing

January 21, 2009

In her most recent Trot Blog entry, Kelly Spencer comments on the effective marketing campaign organizers of the Prix d’Amerique have utilized to attract the younger demographic

Marketing To Newcomers At Hiawatha

August 23, 2008

General Manager Robert Locke spoke with Trot Insider about how Hiawatha Horse Park is trying to reach out to new fans by introducing a different type of horsepower to the Sarnia oval.