Snoop Dogg, Kim Kardashian, the Black Eyed Peas, Oscar de la Hoya and even Yoda have been featured in the Los Angeles Dodgers' award-winning ad campaign "This Is My Town." Now the campaign features one of horse racing's biggest on-track celebrities
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Thoroughbred sensation Zenyatta is the latest Los Angelean in the Dodgers' “This Is My Town” marketing campaign, and prominently displayed on a L.A. billboard at Hawthorne and 106th Avenues near her home base of Hollywood Park. The track is planning a Zenyatta-related promotion for her next start in the Vanity Handicap on June 13: her own bobblehead doll.
“This Is My Town” has blanketed the city with billboards featuring current Dodgers and celebrities. The campaign celebrates Dodger fan loyalty while illustrating that anyone, anywhere can be a Dodger fan.
A racing-related tie-in to the Dodgers is only fitting as bench boss Joe Torre is an avid horseplayer and owner.