Possible OHHA/OLG Marketing Pact

Published: July 3, 2009 01:11 pm EDT

The Ontario Harness Horse Association today issued a press release stating that it has recently met with officials from Ontario Lottery and Gaming. One of the purposes of the meeting was to discuss the possibility of the two organizations working together in respect to marketing programs.

The horsepeople of Ontario receive funding through the memorandum of understanding that is used for marketing purposes.

"Our goal," said OHHA president Darryl MacArthur, "is to find a better use of those dollars and to create opportunities within the industry that will allow for a more effective use of those marketing funds."

The OLG operates the Slots at Racetracks program across Ontario and OHHA believes that by working with the OLG that horsepeople can achieve greater impact with the marketing dollars available.

According to the release, the OLG was very receptive to the concept. The OHHA has stated that it is looking forward to developing the relationship in the near future.

(With files from OHHA)

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