Young Demographic Helps Fuel Record HK Handle

Published: July 11, 2013 01:04 pm EDT

It has been reported that wagering on horse racing in Hong Kong hit an all-time high of $12.1 billion (HK$93.8 billion) in the last season. Racing organizers in the country are pointing to the younger demographic as being a big part of the wagering surge.

According to a report on businessweek.com, revenue from the 2012-13 season rose nine per cent.

The article states that the Hong Kong Jockey Club added restaurants to the Happy Valley Race Track and played host to music performances and events such as wine tasting to draw in particular segments of the younger demographic.

The report explains that over the past two or three years, roughly HK$3 billion has been invested into the track and its amenities, and that four of every 10 attendees at the track on Wednesday nights were in their 20s or 30s.

(With files from businessweek.com)

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Comments

Ive said this from day one.

They race a lot less too despite having many times the population.

Hong Kong racetracks do not have slots. Maybe Hong Kong's strategy is something that can be implemented in Ontario.

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