Yesterday at the Pennsylvania Gaming Congress and Mid-Atlantic Racing Forum in Harrisburg, Pennsylvania, Penn National’s Gary Luderitz, general manager of that track’s Hollywood Casino, answered a complaint that
billboards in the track’s vicinity featured Penn National’s casino and did not mention or promote its racing.
Luderitz said he had “no panacea, no magic pill to market a racing model that’s not attractive to a new audience. We need a powerful kind of change in the industry.”
He said before investing in marketing of racing, racing “needed to be stabilized and made viable as a business.”
Reports did not quote him as to how you do that without adequate marketing, but few would deny that the present product is not showing acceptance.
(With files from Thoroughbred Times and Harness Tracks of America)