The RTIP today announced the final agenda of panel sessions, complete with speakers, for the 2012 Symposium on Racing & Gaming scheduled for December 3 - 6 in Tucson, Arizona.
This year’s theme – keeping an 'i' on what’s critical to racing – includes sessions promoting international collaboration and networking. 'Marketability of Simulcast Products for the International Audience' panelists Phil Adams, Business Development Manager for Phumelela; Paul Cross, International Wagering Manager for Tabcorp’s Media & International Division; Ines Hendili, Country Manager for Pari Mutuel Urbain (PMU) and Pablo Kavulakian with the Latin American Racing Channel will discuss what product attributes are most desirable in the various international markets, share insights as how to market and sell your racing product abroad as well as what the expectations are once you move out of the domestic sales market.
The inaugural 'Global Simulcast Marketplace,' an event bringing together international buyers and sellers of the racing product during the Symposium, has been enthusiastically received by the international racing community. Participants from five continents, representing over 40 organizations and hundreds of tracks, are registered making this a sold-out event.
Other panels with issues of great importance to the health of the racing industry include 'Keeping Racing Relevant and the Pari-Mutuel Side of the Racino Profitable.' Given the reality that racing can’t rely on slot revenues to fuel the industry, Justin Cassity, Executive Director, HBPA - Oklahoma; Yves Ronin, Racing Manager, Groupe Carrus– The Parimutuel Company; Erich Zimny, Vice President, Racing Operations, Hollywood Casino at Charles Town Races share what’s being done at their tracks and organizations to make sure that racing stands on its own.
The session entitled 'Perspectives on Marketing to New and Casual Customers' brings together racing executives John J. Hartig, CEO, Sports Information Group/Daily Racing Form; Christa Marilla, Marketing Director, Keeneland Association, Inc.; Kelly Spencer, Manager, Marketing & Communications, Grand River Raceway to report on cutting-edge strategies being used to attract, educate and entertain racing’s 'new' customers to their venues.
(RTIP)