TVG Helping Mohawk Increase Handle

Published: July 7, 2011 10:54 am EDT

Woodbine Entertainment Group Director of Wagering Operations Greg Martin has gone on the record regarding how TVG's exposure of Mohawk Racetrack's product to the United States has helped spike the track's overall handle

so far this year.

In an article by Dave Briggs in the Guelph Mercury, Martin explained that as of June 30, the Campbellville, Ont. raceway has seen its overall handle buck industry trends and actually increased 5.5 per cent in comparison to the same time period last year.

Briggs' article cites Martin as saying that local betting on Mohawk's product is up just a few percentage points, but that the biggest growth has come from the United States.

In regard to TVG, Martin said, “It’s just great exposure in the U.S. Obviously, the U.S. market is 10 times ours, so there’s a lot more opportunity related to our market as far as the existing size of the horseplayer market. We feel we have a quality of product and it’s just a matter of getting exposure.”

Mohawk opened for live racing on May 19, and the report explains that roughly $37.8 million was wagered on the track's live product from May 19 to June 30. That amount in nearly two million dollars more than the roughly $35.8 million the track took in on its live product from the same period one year before.

Briggs' article also delves into the guaranteeing of particular exotic pools, and Martin also sheds light on some strategies WEG employs to help balance Mohawk's wagering menu while putting the track in the best position to maximize yield.

(With files from the Guelph Mercury)