Time Does Matter

"When top professional sports make significant changes to their rules to speed up games, it’s not done on a whim. They look at analytics and focus groups to see what changes might [pique interest and peak] revenue...Do we think that we’re so different? Do we really think that we will attract a new, younger fanbase, or retain our current one with five-hour race cards?"

To read TROT Magazine Managing Editor Dan Fisher's latest column for "The View," click one of the following links: 

• Time Does Matter
• Oui, le temps compte