New Branding Announced For Alberta Racetracks

Highfield Investment Group Inc., the new ownership of Alberta's two "A" circuit racetracks, announced on Thursday, Nov. 12 the launch of Chinook Downs Racetrack in Calgary, Alta., and Northern Mile Racetrack in Edmonton, Alta., alongside the introduction of Spire Casino at both destinations. The new brands mark a new chapter for Alberta racing and gaming entertainment. 

Formerly owned by Century Casinos Inc., Century Downs and Century Mile were sold, along with their expanded gaming operations, to Highfield Investment Group, with a target closing date of Dec. 1 for rebranding to go into effect, pending Alberta Gaming, Liquor & Cannabis approval.

According to Highfield Investment Group, the rebranded Chinook Downs and Northern Mile will bring live horse racing, dining, entertainment and social experiences together in destinations designed to offer more than a day at the track. Spire Casino will complement each property with a refined, welcoming casino experience defined by thoughtful service, comfortable sophistication and memorable details. 

“Chinook Downs, Northern Mile and Spire Casino reflect our long-term belief in these properties and in Alberta’s racing and entertainment sector,” said Adrian Munro, President of Highfield Investment Group. “Our goal is to honour the heritage of horse racing while creating modern destinations, giving guests compelling reasons to gather and celebrate.” 

Highfield Investment Group stated that Chinook Downs and Northern Mile will share a bold, contemporary approach to racing entertainment while retaining distinct local identities. Spire Casino is designed to feel elevated without being exclusive. Its experience is rooted in attentive hospitality, clear and confident service, and an atmosphere that is sophisticated without pretence. 

“Live racing remains the heart of these destinations, and the casino experience is an important part of making each property a complete entertainment offering,” said Paul Ryneveld, Vice President of Racing Entertainment Centres. “We are creating places where guests can enjoy the energy of the track and the excitement of gaming all in one setting.” 

Together, Chinook Downs, Northern Mile and Spire Casino represent a renewed vision for racing and gaming entertainment: bold and social at the track, refined and welcoming in the casino, and built around experiences guests will want to share. 

Highfield Investment Group Inc. is a diversified Alberta-based investment and development company focused on creating long-term value across real estate, hotel and hospitality, agriculture, property management and energy services. 

(With files from Highfield Investment Group)