Top Five Racing Innovations Named

The R2 Collective, a group dedicated to new technologies, new marketing, and new media in horse racing, this week named the top five innovations of the decade from a horse racing customer’s perspective

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The list was compiled by a panel of “industry insiders, horseplayers and fans.”

#5 – Trakus

#4 – Conditional Wagering

#3 – Handicapping Software

#2 – Race Replays

#1 – Peer-to-Peer Wagering

According to the study authors, the first choice was an easy one for all the panelists. “It was probably no surprise what was number one. Peer-to-peer wagering has not only changed horse racing, it has changed the face of gambling.”

Betfair is the world’s leading peer to peer bet provider. “What was once a shell company, scoffed at by bookmakers as a fad, is now the fourth largest internet start-up in the world, trailing only Wikipedia, Facebook and Craigslist in size. In 2010, the firm will handle over GBP20 billion in turnover, and process more bets than the European stock exchanges combined do stock trades.”