For years the horse racing industry has been seeking a way of getting the attention of different demographics. Agree with it or not, marketing campaigns which utilize sex appeal do get noticed. The organizers behind the 2009 Inter Dominion Carnival, to be held in Australia, are hoping they can cash in on it.
According to an article posted today on goldcoast.com.au, organizers of the Inter Dominion Carnival today launched an ad campaign featuring "sexy slogans in a bid to sell harness racing to a younger generation."
"For too long harness racing has simply hoped for the best. We need to think our our sport as an entertainment product,'' Albion Park Harness Racing Club vice chairman David Fowler was quoted as saying in the article. "This is just a taste of things to come."
To read the article in its entirety, click here.
(With files from goldcoast.com.au)