Inter Dominion's Effective Marketing February 18, 2009 "For too long harness racing was simply about racing. This time round we have looked at our sport as an entertainment product," senior Queensland
Down Under Industry Turning Up Sex Appeal December 17, 2008 For years the horse racing industry has been seeking a way of getting the attention of different demographics. Agree with it or not, marketing campaigns which utilize sex appeal do get noticed. The or...
