Live sports lottery company EquiLottery LLC has announced the rebranding of its signature three-number lottery game based on live horse racing.
Now known as ‘Win Place Show,’ the rebrand is being accompanied by a new marketing look ready to be integrated into lottery marketing materials, and a sneak peek at the redesigned mobile app, which will be ready for the general public to download in July of 2018 through the App Store and Google Play.
"When we began this journey, we were focused on a single product catering to the excitement of integrating live horse racing with the lottery experience," said EquiLottery Founder & CEO Brad Cummings. "We've come a long way in developing that vision, and the Win Place Show rebrand is the culmination of that hard work and dedication."
Visitors to winplaceshowlotto.com will be met with a new-look website fully integrated with the new Win Place Show branding. They will also find a series of interviews with Cummings about the evolution from single product to the opening up of an entirely new live sports category in the lottery industry. All EquiLottery social media accounts have also been rebranded for this occasion.
"As we have evolved our vision for what is now Win Place Show, we have come to realize our initial game offering was only the tip of the iceberg for lotteries looking to integrate live sporting events into the lottery experience," continued Cummings. "This rebranding represents a change in our company's vision from a tactical single product to a strategic focus on multiple lottery games based on live sporting events. There's more to come on that vision, but for now we celebrate this exciting moment for our company and what it means for the lottery and horse racing industries."
(EquiLottery)