Input For Grand River Research Project

Published: November 10, 2015 11:27 am EST

Grand River Raceway in Elora, Ont. is seeking input from its on-track guests for its annual season-end research project.

Grand River Raceway continually strives to improve the guest experience. In 2014, the track launched a Guest Care Experience Survey and immediately began to apply the learnings to staff training, programming, food and beverage, promotions, and facility upgrades for the 2015 live racing season.

The current survey is an extension of that work.

Leading the research project is 365° Integrated Inc., a consumer insight and strategy firm which has conducted past projects for Grand River Raceway. Their other clients include NHL teams, SickKids Foundation, Corby Distillers, BDO, The Source, National Art Gallery of Canada, and clients in many sectors, including online slots, broadcasting, food and beverage, consumer packaged goods, retail, loyalty, financial, property and insurance, to name a few.

The survey requires approximately 10-15 minutes, and includes opportunities for respondents to (voluntarily) provide additional comments.

Twelve winners of $20 Tim Horton’s gift cards will be randomly drawn from the completed surveys.

If you attended Grand River Raceway for any purpose in 2015 (live horse racing, simulcast racing, dining, slots, special event, etc.) and are interested in having your voice heard, click here.

The survey is now open and will close on Friday, November 20 at 12:00 a.m. (EST).

(Grand River Raceway)