Philanthropy is not a new concept to the Grand River Agricultural Society (GRAS). So, with the COVID-19 pandemic in full swing, the operator of Grand River Raceway isn’t about to change its colours now.
If people weren’t aware of the importance of frontline workers in the past, they most surely are now. These hardworking men and women across the country have stepped up, yet again, in the midst of the coronavirus crisis. These heroes tend to be taken for granted, generally. Now, that has surely changed.
The GRAS has annually made it a point to support philanthropic endeavours. It makes donations, when possible, to local entities that are in need. The GRAS subtly announces its financial gestures of community support. Press releases announcing the efforts are sent out and published on the Standardbred Canada website, although many of the announcements tend to be quickly passed over by a readership that is craving the most up to date harness racing news.
With the North America harness racing industry at an unfathomable standstill, the Grand River Agricultural Society’s recent heartfelt gesture to frontline workers surely stands out.
The GRAS announced earlier this week that it is committing $25,000 to launch its ‘Helping Hungry Heroes’ campaign. The intent of the initiative is to help provide meals to healthcare and frontline workers in Centre Wellington, while also supporting local businesses.
The program will purchase gift cards for local restaurants and businesses that are providing takeout options in Elora, Fergus, and Belwood, and distribute them to frontline workers through Groves Hospital, EMT, and Wellington Terrace.
“In light of the COVID-19 outbreak, we wanted to quickly find a way to support local businesses and give back to those who are working on the front lines to keep us all safe,” commented Grand River Agricultural Society President Paul Walker.
According to the GRAS, the campaign provides another way to channel community spirit and to support those working tirelessly on the front lines.
The organization is inviting any groups or individuals that would like to add to the campaign to reach out to [email protected].
(With files from the Grand River Agricultural Society)