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Free ‘Trailer Wraps’ For COSA Members

Published: November 18, 2019 3:47 pm ET

Last Comment: November 24, 2019 2:22 pm ET | 7 Comment(s) | Jump to Comments

Officials with the Central Ontario Standardbred Association have announced that, as part of the organization’s marketing campaign, COSA is offering free ‘trailer wraps’ to all of its members.

The monies received for the new initiative comes from the Standardbred Revenue Allocation (SRA) marketing funds. Officials with COSA have conveyed to Trot Insider that this type of advertising will have a broad reach throughout the province of Ontario.

Standardbred Canada’s Chairman of the Board, Mark Horner, was the first to have a wrap applied to one of his trailers. By all accounts, the undertaking has been deemed a success.


A shot of a trailer wrap on one of Mark Horner's trailers.

Longtime Standardbred horseman Jack Darling, who sits on the COSA Board, is thrilled with the initiative. He recently discussed the trailer wraps on social media.

“COSA has been entrusted with a substantial budget for promoting horse racing in Ontario,” Darling wrote. “This is the first installment of our first major project. We would like to see as many of these traveling billboards as possible on the roads advertising our great sport.

“If you are willing to have one of these wraps put on your trailer, contact COSA. The cost will be completely covered by COSA. We have several great action photos that you can pick from or you can provide your own personal photos. If we can get 30-40 or more of these travelling billboards out there, I think we can make a big splash.”


A few shots of trailer wraps on one of Mark Horner's trailers.

While speaking with Trot Insider, COSA President Bill O’Donnell stated that there are a great deal of wrap installers located across Ontario, therefore horsepeople that are interested in the initiative hopefully don’t have to travel too far to get their trailers wrapped.

If you would like more information on the initiative, please contact the COSA office at 905-854-2672 between 9 a.m. and 5 p.m. Monday through Friday, or email [email protected] or [email protected].

(With files from COSA)

November 24, 2019 - 2:22 pmInstead of advertising

Sheldon Rose SAID...

Instead of advertising individual stables, the trailers should be advertising where and when, and which tracks the public could be attending.

November 24, 2019 - 11:49 amPerhaps pictures of famous

Carolyn Rae SAID...

Perhaps pictures of famous horses, drivers & special moments could be an option in the pictures selected. What a way to promote great moments in our sport.

November 24, 2019 - 11:46 amGreat idea! Killean Acres had

Carolyn Rae SAID...

Great idea!
Killean Acres had Run The Table in the picture on their trailer, promoting Harness Racing years ago too.

November 22, 2019 - 6:10 pmNice idea but hardly new.

Nice idea but hardly new. Years ago Jimmy Holmes had big paintings of a horse in harness & a bike on his truck and lettering saying "Holmes Keeps Horses - Horses Keep Holmes" and years before that Harry Ingles had a similar painting on his truck and some slots where he put in name cards for the horses he had on the truck that day

November 22, 2019 - 2:46 pmON THE ROAD AGAIN and Buddy

Jim Brown SAID...

ON THE ROAD AGAIN and Buddy Gilmour would have looked good,on the highway.

November 20, 2019 - 11:13 amThat is so nice looking, adds

Wayne Helmer SAID...

That is so nice looking, adds some class to your ride

November 19, 2019 - 1:37 amAnd down the road they go.

Jim Brown SAID...

And down the road they go.


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