Northern NJ Gaming Dollars Heading West

Published: November 14, 2011 11:28 am EST

According to a report, one third of the massive gaming revenues at Pennsylvania's Mount Airy Casino Resort and Sands Casino Resort come from residents of Northern New Jersey. The gaming operators not only actively market the NJ residents, but they also closely watch the gaming landscape over the border

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An article on northjersey.com has cited Mount Airy Casino General Manager John Culetsu as saying that New Jersey residents are responsible for roughly 32 per cent of the annual gaming revenues at the casino. The report quotes him as saying, "The average New Jersey customer spends about 30 per cent more than the rest of customers in our database do."

The article states that the operators behind the Mount Airy and Sands facilities utilize billboards, commercials (television and radio), newspaper ads and much more in their aggressive marketing of Northern New Jersey residents, who have a much shorter trip to those two particular casinos than down to Atlantic City.

In regard to gaming operators keeping their eye on the gambling news from Northern New Jersey, Culetsu said that his organization is always keeping up to date.

Culetsu said that a gaming expansion in the Meadowlands would have "some impact" on the Mount Airy. He also referred to New Jersey's Morristown, and Bergen and Passaic County as "…part of (Mount Airy's) back yard."

The report also quoted Sands Bethlehem President Robert DeSalvio as saying that his company is "always going to monitor competition in the region."

(With files from northjersey.com)

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