Central Ontario Standardbred Association director at large and current Standardbred Canada chair Mark Horner has taken the time to discuss some of COSA’s marketing and promotion efforts in the most recent video production by COSA TV.
In explaining some of the new COSA initiatives, Horner stated that the SRA fund, which is earmarked for marketing, was recently released and has allowed COSA to execute some of its concepts.
“It (the SRA fund) was held up for quite a while,” said Horner. “So now we’re (COSA has been) entrusted with the responsibility to bring awareness – marketing, promotion – for our industry, and we’re doing things that I think will have an impact, and this (COSA TV) is one of them.”
In the video, which runs for roughly six minutes, Horner discusses the recently announced COSA trailer wraps initiative and the race bike insurance offer that is available through the organization.
Horner also states in the video that COSA is eager to hear marketing and promotional ideas from those within the industry. If you would like your idea to be heard, contact COSA.