Grassroots Efforts = Major Gains

In the May issue of Trot, editor Darryl Kaplan titled his editorial "We All Have a Role To Play." I’m sure many of you read it but I’ll refresh your memories on some of the highlights.

“Breed your mare to a Canadian stallion. Keep your racehorse stable in Canada. Perhaps you have the ability to step up and help organize a local horse camp or open house. You could do a research paper for your closest newspaper on the history of your local track. Form a grassroots racing syndicate for a local organization.” All great ideas and there were more…..but his last suggestion was something that we can all do - introduce the sport to those around you.

The Bring A Friend National promotion is an organized effort, coordinated by Standardbred Canada and twelve enthusiastic partner racetracks across the country to offer you a golden opportunity loaded with great on track experiences for you to introduce harness racing to friends and family who’ve never been to the races.

In recent months, there have been Breeding Farm Open Houses, Open House events at racetracks, Youth Camps, Family Days and other “Grassroots” initiatives. These programs are very powerful in generating awareness and educating people about horses and racing. The best thing they do and what they all have in common is that they connect people to the heart of harness racing – the horses and people that drive our industry.

Don’t underestimate the impact that a ride in the starting gate car, winner’s circle presentation, paddock tour, meeting a pro driver or interacting with a horse can have. Many of us take this stuff for granted because we do it all of the time.

But it’s really powerful stuff – these experiences are the types of things that can engage people,captivate them and be the game changer for repeat visits.

Friday, August 23 through Sunday, August 25 is the Bring A Friend National Challenge. Invite some friends and some family members who’ve never been out to the track to come out with you to your local track. Host them, educate them, give them the chance to connect with our industry. This promotion provides each and every one of us with the opportunity to make a difference…let’s make sure we do!