Representing the Canadian Equestrian Team (CET) and Equine Canada, Michele Mueller of Port Perry and Jessica Phoenix of Cannington, who have been named to the 2010 Alltech FEI World Equestrian Games (WEG) Eventing Squad roster shortlist, accepted a $15,000 donation from Masterfeeds, the Official Gold Feed Partner of WEG
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Masterfeeds is donating a portion of proceeds from sales of the official WEG/Masterfeeds merchandise and horse treats. $1 from the purchase of each bag of Love Bites, the Official Treat of the CET, is being directed to the Equine Canada Athlete Assistance Fund. This fund’s sole purpose is to help realize the dreams of many of our athletes – especially those most in need of financial support – to compete for our country
“We continue to be thrilled to have such a great partnership with Masterfeeds,” says Equine Canada president, Mike Gallagher. “With a little more than a month away until the Games, please support the CET by purchasing Love Bites and official WEG/Masterfeeds merchandise.”
The Games, to be held at the Kentucky Horse Park from September 25 – October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million.
(Masterfeeds Inc.)