The Meadowlands Racetrack has stated that the response to its ‘Din.Win.Tour’ promotion has been overwhelmingly positive.
Each live race night, one lucky table in Pink Restaurant is selected in the promotion. The lucky winners receive a $10 betting voucher, a winner’s circle presentation with a commemorative 8x10 colour photo, a Meadowlands swag bag and an exclusive behind the scenes tour of the back paddock, given by marketing co-ordinator Jessica Otten.
“This is a really cool experience, this isn’t something everyone gets to see,” said Lauralyn, a promotion winner in November. “It’s cool you guys take the time out to show the fans what goes on before they race.”
The drivers have stepped up for the promotion and have enhanced the back paddock experience. Winners have loved meeting their favourite drivers, including Yannick Gingras, Tim Tetrick and David Miller, who have taken time out of their busy nighttime routine to pose for selfies and sign a few autographs.
Winners of Dine.Win.Tour with Katie Gangell of Burke Racing.
The horsemen have also embraced the new promotion and have allowed the promotion winners to get up close and personal with their equine athletes. Some have even provided hats, sweatshirts and other swag to guests.
“I love that The Meadowlands really promotes the sport and love the dine-win-tour that they do,” said Kristin Calcagni, groom for Carmen Auciello. “It's great seeing people in the paddock so interested to learn and see the horses, so I brought a couple of sweatshirts and t-shirts to hand out.”
“When marketing brought me this promotion, I knew it was a winner,” said Jason Settlemoir, the COO/GM of the Meadowlands Racetrack. “Rachel and Jessica did a great job developing this promo. It is a low-cost, high-reward activity that really enhances our customers’ experience.”
Din.Win.Tour will continue this week Thursday-Saturday. Live racing will kick off at 7:15 p.m.
For more information on live racing, dining and event promotions, visit playmeadowlands.com.
(With files from the Meadowlands Racetrack)