How Does It Make You Feel?

"In retail, stores don’t sell clothing. They sell slimmer hips, a socially more acceptable appearance or a look that makes you feel better about yourself. The sales person who hands over a wrinkled garment and says, 'Would you like to buy this $150 piece of cotton, with stitches and pockets, made in India' will not last long in her job."

In the September issue of Trot, Editor Darryl Kaplan wonders if harness racing hasn’t resonated with its customers because it hasn’t decided how it wants them to feel. To read and comment on The View from the September issue of Trot, click one of the following links: Asking "How does it make you feel?" -- Je vous demande : « Comment vous sentez-vous? ».