Keeneland Partners With E-Gaming Operator

Published: April 7, 2011 10:51 am EDT

It was today announced via release that Keeneland Association, the world's largest thoroughbred auction company and world-class race course located in Lexington, Kentucky, has announced a strategic partnership with leading European e-gaming operator Stan James

and its Oregon-licensed and regulated pari-mutuel horse racing brand racing2day.com.

Under the terms of the agreement , Keeneland will provide its content to racing2day.com for the 2011 Keeneland Spring Meet that begins Friday, April 8 and continues through Friday, April 29.

The partnership with Stan James is expected to promote Keeneland's racing program more widely and boost the size of US tote pools and expand the Keeneland product into new markets.

Denis Kelly, CEO of Stan James PLC and past owner of many racehorses, said "Stan James has its roots firmly in horse racing and we are thrilled to form a partnership with a world-class racing brand such as Keeneland which is renowned for the quality of its horses, diversity of its clientele and its state-of-the-art facilities."

Rogers Beasley, vice president of Racing for Keeneland, said "Given its tremendous history and horse racing legacy, Stan James and its licensed US brand racing2day are the perfect partners for Keeneland to expand their product into new territories while showcasing the quality of racing on offer here in Kentucky."

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