Alltech, a global leader in animal health and nutrition, and Masterfeeds, one of the largest national producers of animal feed, have announced Masterfeeds as the first official Canadian feed partner of the Alltech FEI World Equestrian Games 2010
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Announcing the feed partnership agreement in Stratford, Ontario today, Dr. Pearse Lyons, President and Founder of Alltech, said, “This feed partnership agreement exemplifies Masterfeeds’ commitment to the Canadian feed industry. As the first Canadian feed partner on-board, Masterfeeds will be offered a unique opportunity to work with Alltech and its network of international feed partners.”
Masterfeeds President Rob Flack, also present at the announcement, said, “We are very proud to be a partner of the Alltech FEI World Equestrian Games 2010. Across Canada, we are dedicated to supporting the equine industry through our Masterfeeds and Lake Country brands, which will only be strengthened with this new partnership.”
Masterfeeds serves the Canadian livestock, equine and poultry industry with quality people, products and programs backed by one of the finest research facilities in the world. The combined line-up of Masterfeeds’ long standing equine brands and the new Lake Country horse feed brand gives every horse owner a chance to benefit from outstanding research, stringent quality control and excellent dealer distribution across Ontario & Western Canada.
This partnership will see Masterfeeds working in close collaboration with Alltech in preparation for the Alltech FEI World Equestrian Games 2010. The Games will be held in Lexington, Kentucky from 25 September to 10 October 2010. This 16-day competition will see riders from around the world compete in eight equestrian disciplines, namely show-jumping, dressage, eventing, driving, endurance, vaulting, reining and para-equestrian.
(Alltech Canada)