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Kelly Spencer's Blog

 

Life’s A Beach, et al.

Published: September 2, 2008 10:13 pm ET

Last Comment: September 4, 2008 8:51 pm ET | 4 Comment(s) | Jump to Comments

Let’s share a dirty, little secret. (It’s a biggie)

Here goes: I’m sick of Somebeachsomewhere. God have mercy on my soul, I am sick to death of His Greatness. Sick of talking about him, writing about him, and reading about him.

And here’s the kicker: Like a kid with the sniffles on a schoolday, I couldn’t be happier about it. Elated, even.

I’m pleased with my blasphemous condition because it means the machine is working.

In the promotion business, the unofficial rule of thumb is this: You know your message is hitting home when you’re sick to death of hearing it yourself. If you’re clawing out your eyeballs at the sound of your own tune, then the uninvolved guy beside you is finally hearing it for the first time.

Under these guidelines, the SBSW promotion machine is definitely functioning. And you can bet your butterscotch that’s good news for all of us.

By now, we’ve all gorged on the splendour of SBSW. We’re blessed to have this horse in our midst - a toughie to tug at our heartstrings and give us cause to thump our chests with pride. (If he doesn’t give you some cause to take a deep breath, you should check your pulse.)

From a marketing perspective, he has splendid potential, if we continue to collectively position him well. Standardbred Canada’s volunteer SBSW publicity team is a great example of this mandate.

Minus the impassioned discussion about whether he should be retired at season’s end, I think we can all agree that he will serve the greater good in whatever capacity is decided on his behalf.

As MacDonell says, “He’s the whole show.”

So, be gleefully sickened by the cheesy beach-isms. If we’re able to optimize SBSW to engage the outside world, the mainstream media will latch onto every sand-and-surf word-play headline imagineable. While you may be sickened, you must do so with gratitude: Life’s A Beach for SBSW. SBSW is ‘beachy keen’. Beach party never stops for SBSW connections. Sun of a Beach shines on. Beach Boy’s winning streak continues.

You catch my drift : )

Kelly

September 4, 2008 - 8:51 pmNiatross, Albatross, and any

Anonymous (not verified) SAID...

Niatross, Albatross, and any other you might want to compare to...Yes he is that good!

September 4, 2008 - 6:50 pm"The Beach" Is he the real

JLO (not verified) SAID...

"The Beach"

Is he the real deal or not??
Well I have become a believer over the past few months. Having been lightly raced and untested at 2, a standout 3 yr old season was expected. He has delivered in more ways than words can express. He got beat-up a ton in the Pace at the Big M, but '47 is unbelievable at 3 so we can't knock him too much. As far as Lexington goes in the fall, I know Brent MacGrath and gang want to unleash a final stunner before the Beach goes to breeding shed. But, unless they time trial, a '46 or '45 mile is not going to happen because no-one in that class can keep up with that speed so he won't be pushed enough to race and earn it. Another tilt with Art Official may be the closest thing to get a World Record mile but even that is a stretch. Trust me, you will all read this and think I'm wrong, but a Time Trial is the way to go. Don't disappoint the racing fans of the world and especially those of the Maritimes!!!

JLO-

September 4, 2008 - 5:59 pmI don't think any of the

Allan (not verified) SAID...

I don't think any of the modern horses are on the level of Niatross. Back then, you raced wherever the money was and took on all comers. After Lou Guida came into racing, horses became more managed; investments that you raced as little as possible to maximize the value of the horse after he went to the breeding shed.

Mind you, I respect and understand why SBSW is skipping the Jug; just in the old days, there would have been no question that he would have raced in the Jug. Same thing for Dewey; the thought a horse would have skipped the Yonkers Trot to race in what would be best described as a Grade III stake at the Meadowlands would have been unfathomable.

September 3, 2008 - 7:11 pmis he really that good,in a

Anonymous (not verified) SAID...

is he really that good,in a few races he has had has he shown that he is up there with the best of them ?,or is it just something to write about, to catch your eye and believe in his greatness without showing he is a real champion, please show me sbsw is he worthy of niatross likeness??


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