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GSI Gets New Look

Published: April 6, 2021 10:40 pm ET

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Greg Schuler Interactive (GSI), the largest advertising agency serving the harness racing industry, has launched a redesigned website. According to Greg Schuler, who owns the company with his wife, Barbara, “it has to be about the sixth new look in our 11 years in business.”

The site’s URL is gregschulerinteractive.com.

Schuler, who has created sites over the years for dozens of harness racing entities, said his own site is often used as kind of an "online lab," where he's able to test new design modules, content management systems and the latest applications and JavaScript snippets.

The new site promotes the company's clients and the print, digital and video campaigns created for them. It includes testimonials from the industry leaders who have chosen GSI, plus a bio of Schuler's 40-plus years in the industry. The site opens with a looped movie of a Hambletonian stretch drive.

"When I wanted a high-def harness racing action movie on the open, after a bit of trial and error, my web crew at Elink Design made the movie work,” Schuler said.

“All of my print and digital creative displayed on the site goes through the Provations Group in Lexington, Ky. – and there’s no better ad designers in my opinion – but I’ve had a great relationship with ELink in Lexington since their founding in 2001, and they’re specialists in the field, and my go-to for web design and hosting."

GSI’s harness racing accounts include such heavyweights as Brittany Farms and Stallion Management, Preferred Equine Marketing and four of the industry’s largest sales companies: Lexington Selected, Standardbred, Tattersalls and the Ohio Jug Sale.

Occasionally smaller breeding farms, along with stallion ownership groups and syndicates, are part of the mix.

“We started designing and launching industry websites in the mid-’90s when I was with Horseman Publishing, and with every new site, it was amazing how far the technology had come in such a short time,” Schuler said.

“It started very early on with everything on a site being centered, to everything being in defined-width tables; but mobile changed all that. Now it’s all column-flow that looks great wherever it’s viewed... on desktops, laptops, iPads and phones. Functionality is now king.

“When GSI did the redesign of the Brittany Farms website (britfarms.com) two years ago, it made me realize how important it is to have clean performance across devices and platforms. Almost 50 percent of Brittany’s traffic is from mobile devices, and those users are certain to go up as phones continue to improve.”

(GSI Publicity)


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