As football fans gear up for an epic pairing of two teams at the top of their sport, Johnnie Walker Blue Label and Tequila Don Julio 1942 – two spirits icons at the top of their craft – have teamed up for the first time ever to introduce Blue42 – a celebration of champions (and a nod to the classic quarterback call).
In partnership with luxury streetwear fashion brand Siegelman Stable, Johnnie Walker and Tequila Don Julio have released a limited-edition Blue42 capsule collection ahead of the Game. The Blue42 x Siegelman Stable capsule collection dropped exclusively on SiegelmanStable.com on Friday, Feb. 3 at 1 p.m.
The collection includes a cotton long sleeve shirt with a hand stitched label inspired by the iconic Johnnie Walker label, in addition to artwork created to mirror vintage spirits ads. The sought-after Siegelman Stable snapback hat will also be offered in two colourways, using the recognizable blue and gold pantones that the respective brands are known for. Only a limited number of each item will be available and a portion of proceeds from every purchase will be donated to an equine therapy program in the home city of the winning team.
Johnnie Walker and Tequila Don Julio will also be touching down in Phoenix during Big Game weekend to host a private Blue42 event with Siegelman Stable on Friday, Feb. 10 at the Phoenix Art Museum. Invited guests will enjoy Tequila Don Julio 1942 and Johnnie Walker Blue Label in a range of serves, live musical performances, and the opportunity to snag a piece of Blue42 x Siegelman Stable capsule collection to rep on game-day.
(Siegelman Stable)