The Newest In Prime Ad Space?

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Published: November 4, 2010 04:15 pm EDT

Nowadays, advertising spots is virtually everywhere. No matter where you look, ads are popping up in the most innovative of places. Add Hollywood Park to the list of organizations which are thinking outside of the box

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In support of Zenyatta’s attempt for a 20th consecutive victory in Saturday’s $5 million Breeders’ Cup Classic, Hollywood Park in Inglewood, CA has placed a 20’ x 150’ sign on its rooftop that reads, 'Good Luck, Zenyatta!'

The sign will be in full view of airplanes flying into and out of nearby Los Angeles International Airport.

“We, like so many others here in Southern California, are fiercely proud of Zenyatta, and this is just one small way for us to share that pride,” said Hollywood Park President Jack Liebau.

"Zenyatta is a once-in-a-lifetime champion bidding to accomplish something no thoroughbred in modern history has achieved," said NTRA President and CEO Alex Waldrop. "We wish her the best of luck in her quest for perfection."

(With files from the NTRA)

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