Converseon

Horsemen Donate $25K To Social Media

The Pennsylvania Harness Horsemen’s Association informed the U.S. Trotting Association Friday that the organization will contribute $25,000 to the harness racing industry’s social media initiatives be...

Langley Re-Elected Association President

Phil Langley was re-elected as president of the U.S. Trotting Association by a 38-13 tally over challenger Jason Settlemoir during the general session of the USTA Board of Directors meeting on Sunday ...

USTA Launches ‘Socially Empowered’ Website

To help drive greater awareness of and engagement with the sport of harness racing to current and new fans, the United States Trotting Association, in partnership with social consultancy, Converseon a...

Social Media Push For TVG FFA Pace

November 27, 2013

Saturday’s TVG FFA Pace at the Meadowlands Racetrack that pits the three-year-old Captaintreacherous against a group of world champion older war horses, including Foiled Again and Pet Rock, is sure to...

USTA Launches ‘Social Ambassador’ Program

September 25, 2013

As the harness racing industry gears up the recently initiated social media marketing effort designed to lay the foundation for ongoing promotion, the United States Trotting Association, in partnershi...

Social Media Marketing Program Details

August 13, 2013

The United States Trotting Association (“USTA”), today announced that it has retained Converseon, the New York based, award-winning social media consultancy, to design and implement a social media mar...