"Don’t underestimate the impact that a ride in the starting gate car, winner’s circle presentation, paddock tour, meeting a pro driver or interacting with a horse can have. Many of us take this stuff for granted because we do it all of the time."

In a Trot Blog entry, Standardbred Canada's Manager of Industry Marketing Kathy Wade Vlaar writes about the power of experience in advance of SC's Bring A Friend National Challenge weekend.

To read and comment on the blog post, click the following link: Grassroots Efforts = Major Gains.