"What concentrated efforts are we making to share our horses up close with people? How are we using our horses to attract new fans, and entice them to come to the track?"

To read TROT Magazine Managing Editor Dan Fisher's latest column for "The View," click one of the following links: 

• Using the horse to promote: It’s a no-brainer
• Utiliser le cheval pour faire la promotion : c’est évident !

(Standardbred Canada)