Put your smile where your mouth is

A toothy grin is exactly what the doctor ordered for harness racing. It’s a small thing with big impact.

Anyone who is seen by, or interacts with the public during a race card has the power to influence the racetrack experience. The perception of the sport and its word-of-mouth appeal is shaped by the report that will be taken back to the office/home/etc. and shared with others.

If you want the sport to grow and prosper, put your smile where your mouth is — especially in the winner’s circle. If you can’t muster a sincere grin, then for the love of God, fake it.

The following is a note I received this morning from a local businessman (and horse owner) who recently organized a group outing for his employees at Grand River Raceway.

It’s a lovely illustration of how Mike Whelan’s chicklets and friendly demeanor shaped the newbies’ evening:

Our group had a terrific evening at the racetrack last night. The office is full of conversation about the big winners within our group. I just wanted to say thank-you, and in particular, acknowledge the impact of Michael Whelan who drove the winning horse in our group’s named race.

I own and race horses, and although I have been concerned about betting trends and attendance, the impact of what one individual can make on newcomers to the track was missed until I heard his comments. If you can extend our thanks to Michael and also encourage this type of behavior from other drivers, it would be a benefit to the sport.