Hoping to attract ‘millennials’ to the horse racing industry, a prominent horse owner is putting up $10,000 to the first person in his online game who can correctly pick ten horse races in a row.

The game, which is launching on Tuesday, February 2, is called ‘10 Wins 10’ and it allows people play for free.

“10 Wins 10 doesn’t even ask for credit card information. We are a non-gambling site and everyone around the world is invited to play. How’s that Draft Kings and FanDuel!” stated Benson, of J L Benson’s Stable.

The online game picks start February 2 with Wednesday’s fifth race at Gulfstream Park in Hallandale Beach, Fl. Races from other leading horse tracks, including Belmont Park, Santa Anita, Yonkers Raceway, the Meadowlands Racetrack and Woodbine Racetrack, and others, will follow. If players lose a race, their streak goes to zero, but they can start again the next day.

To add interest and racing education, the game includes programs, tutorial instructions, professional handicapper tips, and links to view live racing, results and video replays.

“We need to reach the millennial and make them aware of the new entertainment, social excitement, and fun there is at the tracks,” stated Benson. “We know they’re online and we know they’re looking for fun and excitement, so we’re putting up the prize money and offering this free game.”

Registration is ongoing. The contest will run through Tuesday, March 15. Players have until midnight prior to each race day to make their selections.

“The game is easy to understand and play,” Benson said. “Who wouldn’t take a few minutes to pick the winner of a horse race with the hopes of winning $10,000? No gimmicks, no credit cards. I guess you can say I’m putting my money where my mouth is!”

For more information, visit 10wins10.com.

(With files from 10 Wins 10)