"We are all marketers of horse racing. Each and every time someone asks you a question about what line of work you’re in, or something about your horse, or what you like to do in your free time, you have the chance to promote horse racing!"

In her latest Trot Blog entry, Standardbred Canada's Industry Marketing Manager Kathy Wade Vlaar discusses the power of advocacy marketing leading up to this year's Bring A Friend National Challenge, which runs from July 9-12 at racetracks nationwide. To read the Trot Blog, click here.

For more information on the Bring A Friend National Challenge or to register, click here.