The Race Track Industry Program has announced its symposium panel ‘Grouping Your Sales Efforts,’ which will be conducted by Rob Sine, the Pac 12 Conference’s vice president of ticket sales.

Sine has over 20 years of experience in group sales, ticketing and sponsorship at the collegiate and professional sports level.

Prior to joining the Pac 12 in June 2012, Sine served as president of Hands on Sports, which assisted executives with starting up or enhancing their ticketing, sponsorship and sales strategies and brand marketing.

Sine consulted for the NBA, NFL, MLB, NHL, NCAA, NASCAR, MLS and CFL, to name a few organizations.

Previous to that, Sine had worked directly for teams, including overseeing ticket sales revenue for the Portland Trailblazers, Seattle Sonics and Milwaukee Bucks.

Sine will discuss how the strategies he has used at Pac 12 and elsewhere can be transitioned successfully to the racing industry to grow its customer base and improve the fan experience.

Updated speaker lists and registration information is available on the conference website (ua-rtip.org/symposium).

(With files from the RTIP)