EquiLottery Pitched In Kentucky

Last week, EquiLottery president and CEO Brad Cummings pitched the company’s product, EquiLottery, to the Interim Joint Committee on Licensing and Occupations in Kentucky.

EquiLottery is a new gaming option that ties the lottery to the results of live horse races.

The meeting, usually held in State Capitol Annex Building, was conducted in The Old Clubhouse at Keeneland Race Course.

During the presentation, Cummings explained the game structure, its benefits to the Kentucky Lottery, horse racing industry and state government, the support EquiLottery has received from Kentucky racetracks, farms and organizations, and cited successful examples of lottery distribution tied to live horse races in France and Sweden.

(With files from EquiLottery)

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