One of the things that has changed over the years is the amount or lack of input from sports writers. I can remember when a huge amount of one sports page provided all the previous weekend harness racing from race results to coverage of drivers and yes even glamourizing horses as athletes. Now your lucky if you can find race dates.
I live in Nova Scotia and beleive me when i say that young and old followed Some Beach
somewhere with great interest. Each nite he raced you had to go early if you wanted a seat.
But again look at the newspaper when he races there was always coverage of his races.
You have to tell the public about these racing stars in order to create interest in the sport.There was always racing stars here in Atlantic Canada in the past but ask anyone today and people can tell you ZIPPO.

Way to go Rod! I can appreciate that harness racing in Alberta must be tough right now but I admire that you are positive. You should be in charge of the promotions you speak about. So much of what I've read and heard about harness racing in Alberta has been negative and hopeless. I feel horribly for those that will no longer be able to breed, train or race horses there due to financial hardship. Given this, it is tempting to adopt a negative attitude, but ultimately that won't attract people to the sport, it will only attract pity, and pity only drags us deeper. I've seen first-hand how much those involved in harness racing in Alberta truly love their sport. For most it is not a job but a passion, and I don't believe that there is anything they would rather be doing than working with Standardbreds, even on the coldest days in winter! When people see the energy and tenacity of those involved in the harness racing industry there, even during times of struggle, they are more likely to want to be involved. Enthusiasm will always attract people, and in my humble opinion it is the best way to sell the sport. If we show people why harness racing is great, they will become curious, maybe wonder what they are missing out on, and perhaps even show up to catch a piece of it for themselves...

what horse racing needs across north america is a positive image where where there is no tollerance for cheaters, no drugs, no medicated in error that will build bettors confidence. The fines and suspension pages are disgraceful and to find that these people are always being let back into the sport is unbelievable.FOR SOME REASON SOME PEOPLE THINK THAT BEING A PARTICIPANT IN HORSE RACING IS THEIR RIGHT POSSIBLY BECAUSE THE FAMILY HAS BEEN IN THE SPORT FOR DECADES.....COMPLETELY ABSURD...

Until Standardbredcanada realizes that it must start promoting this sport in rural areas of this country we will continue to operate at a less than sustainable level. a simple thing like and information booth set up at each and every Rural Fair would be inexpensive to do but the returns would be Great. Kids in these areas love their horses and would be fascinated with this sport if it was introduced to them, however we do not even try to get into that market. It makes no sense at all. We have to try new things on the promotional side and what better way to start than tapping into the youth in this country who already have an interest in equine athletes.