On Wednesday, the first full length episode of television and internet harness racing show Unharnessed will premiere on the Standardbred Canada website

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According to co-creators Allan Pootoolal and Randy Waples, the footage will - in their words - "blow the socks off most people" featuring up close and personal content with some of Woodbine Racetrack's top drivers.

"The goal for the first episode was to capture and identify characters so the audience can relate to and follow characters they find interesting," stated Pootoolal, noting that future episodes will contain more action and edge.

Waples and Pootoolal faced the challenges of weather, schedules and logistics, stating that the project virtually took on a life of its own at times.

"I think I went into the process of making this show naive, it's a lot of time and work," stated Waples. "I think each episode will get better as we get used to the filming and editing techniques. We need to look at all the facets of harness racing and it's not all strawberries and cream, but that's why harness racing is unique."

Calling it an eye-opening experience, Pootoolal hopes the industry will see the value in this product receiving national exposure on a world-wide platform.

"Whether the racing industry is ready for change or not, it doesn't matter because change is already upon us," offered Pootoolal. "I believe we have captured a very diverse set of personalities and emotional sides of these characters that most did not know existed.

"I am hopeful that our industry stakeholders will get involved in sponsorship and advertising. Do not underestimate the power of Internet product placement."

Operating under Obya Entertainment Group, Pootoolal and Waples encourage anyone who would like to discuss sponsorship, participation in the show or propose an interesting story line to let them know by emailing [email protected].