British thoroughbred racing has become the latest sport looking to attract a new audience to its sport by connecting and engaging with fans through social media

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A new website - Lovetheraces.com - has been launched to give fans the opportunity to not only learn everything there is to know about racing, but to give them the chance to engage with six different groups via Twitter.

The site also offers fans a list of 40 trainers and 50 jockeys in addition to media and journalists, racecourses and even bettors. Fans can also view pictures, videos, blogs and get involved in online contests for a chance to win prizes.

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