"We talk a lot of talk about ramping up promotional efforts to bolster exposure and awareness for the industry....from one end of the country to the other

, this seems like a prime opportunity we can all execute together."

In her latest Trot Blog entry, Grand River Raceway's Kelly Spencer asks harness racing to consider a campaign that converts one of our necessities into a form of advertising.

Spencer asks, "Has anyone other than Killean Acres and the Ontario Harness Racing Youth Camp program ever optimized that big, mobile billboard?"

To read Spencer's blog post, click here.

Grand River's 2010 season kicks off tonight (April 12).