Take one part Industry Day, one part Coldplay, one part Ministry of Transportation and one part absentmindedness. Mix together and you get a marketing epiphany

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After a mid-week concert experience and a long drive home last week, Trot Blogger Kelly Spencer found herself over-analyzing (read: obsessing) about how the marketing of harness racing - much like a concert - needs to capture and sell the power of the show.

Spencer posted her blog in advance of Grand River's marquee event, with Ontario-sired two-year-olds going to battle in the $300,000 Battle of Waterloo and the inaugural $150,000 Battle Of The Belles.

To read and comment on Spencer's blog, click here.