"We Need A Game Changer"

wayne-gretzky.jpg

Would a high-profile celebrity spokesperson help attract fans and owners to harness racing? Perhaps one that at one time was a standardbred owner?

In his latest Trot Blog entry, Jack Darling proposes that the industry invests in someone like Wayne Gretzky to promote racing.

"Personal appearances by a Wayne Gretzky at all the tracks would have to be a tremendous draw. The tracks themselves could have great promotions on the days that 'The Great One' is there. Having a Wayne Gretzky interacting with our horses, drivers, trainers, fans, etc., gives us instant credibility. The possibilities seem endless."

To read and comment on Darling's latest Trot Blog entry, click here.

Have something to say about this? Log in or create an account to post a comment.