A toothy grin is exactly what the doctor ordered for harness racing. It’s a small thing with big impact.

Anyone who is seen by, or interacts with the public during a race card has the power to influence the racetrack experience. The perception of the sport and its word-of-mouth appeal is shaped by the report that will be taken back to the office/home/etc. and shared with others.

If you want the sport to grow and prosper, put your smile where your mouth is — especially in the winner’s circle. If you can’t muster a sincere grin, then for the love of God, fake it.

The following is a note I received this morning from a local businessman (and horse owner) who recently organized a group outing for his employees at Grand River Raceway.

It’s a lovely illustration of how Mike Whelan’s chicklets and friendly demeanor shaped the newbies’ evening:

Our group had a terrific evening at the racetrack last night. The office is full of conversation about the big winners within our group. I just wanted to say thank-you, and in particular, acknowledge the impact of Michael Whelan who drove the winning horse in our group’s named race.

When our group went out for the picture, Michael was very accommodating, thanked us all for coming and in general made the people very welcome. Although a small touch, it made a very big difference to our group.

I own and race horses, and although I have been concerned about betting trends and attendance, the impact of what one individual can make on newcomers to the track was missed until I heard his comments. If you can extend our thanks to Michael and also encourage this type of behavior from other drivers, it would be a benefit to the sport.