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2017 World Trotting Conference Symposium Information

The Symposium at The World Trotting Conference: Racing into the Future
Wednesday August 16 and Thursday, August 17, 2017

This year’s World Trotting Conference will take place in Charlottetown, Prince Edward Island. All day on August 16th, and during the morning of August 17th, the symposium portion of the event will feature content and top speakers from Canada, and around the world, to talk about the future of the sport.

This is your chance to visit PEI, engage in valuable and entertaining sessions about the industry, and meet delegates and participants from around the world. After the Symposium, you are encouraged to stay in beautiful PEI for the final leg of the World Driving Championship on Friday, August 18th, and the Gold Cup & Saucer on Saturday, August 19th.

Here is the tentative symposium schedule. More details of the Symposium will be made available on this page when confirmed. This is a ticketed event.

To purchase tickets for the symposium click here.


EQUINE WELFARE AND INTEGRITY

Taking the Regs Out of Regulations
http://www.standardbredcanada.ca/files/image/j_major_2.jpgJoin Ontario's Chief Executive Officer of the Alcohol and Gaming Commission of Ontario, Jean Major, as he outlines a new approach to regulating the horse racing industry. The standards based approach has been launched in the Ontario Gaming market and the regulator is now working with the horse racing industry and its stakeholders looking for input and direction as AGCO is charged with overseeing the horse racing regulation in Ontario. Known around the world for his innovation and forward thinking, Mr. Major will provide a keynote message for all delegates attending.

With 32 years of experience with the Ontario Public Service (OPS), Jean spent 23 of those years as CEO of two regulatory agencies. Jean began his career in the OPS as an economist and policy analyst and later as a gaming regulator in 1990 as Manager responsible for charitable gaming. In 1994, he joined the Ontario Racing Commission as CEO. In this role, he and his team were successful in effecting significant changes to the regulatory framework governing horse racing. Jean was appointed CEO and Registrar of the Alcohol and Gaming Commission of Ontario in 2004. In this capacity Jean continues to lead significant regulatory changes to the alcohol and gaming industries, including transformational changes to a risk-based, compliance focused approach to regulation and the development of a regulatory framework for lotteries and internet gaming. On April 1st, 2016, the AGCO also received responsibilities for the regulation of horse racing in Ontario. Jean received his Queen’s Commission as an Honorary Chief Superintendent of the Ontario Provincial Police in 2011.

Building Trust and Protecting our Horses
How do we look in the eyes of the public? Various initiatives are underway throughout the world to clarify issues influencing horse health, well-being and welfare, and to promote international collaboration. What are the major concerns, challenges and positive developments? This panel will discuss issues like social license, whipping, stem cells and drugs, including cobalt and environment contaminants.

MARKETING

Breaking Through the New Media
http://www.standardbredcanada.ca/files/image/angel.jpgAngel Suarez is the Executive Vice President at Red Circle, a full service advertising agency that has worked with nearly 100 casinos and racinos around the country over the last 15 years. His team creates and executes marketing campaigns that include brand development, targeted media planning and buying, online marketing, database marketing, social media, website design, and more. Angel spent most of his career working for "Madison Avenue" advertising agencies and Fortune 500 Companies in New York City. As a Brand Manager at ESPN, he led the 2010 FIFA World Cup launch campaign of ESPN3.com, helping to bring live sports to the internet. In 2012, he and his team left ESPN to help start a new sports division for USA TODAY known as USA TODAY Sports. His prior experience with such innovative companies as Zimmerman Advertising, The Walt Disney Company, USA TODAY Sports, and ESPN has brought unique perspective to Red Circle, where the focus is and has always been data-driven advertising and marketing solutions for casinos and racinos. His accolades having been featured in Advertising Age magazine for a "Rising Star" award, Disney ESPN Media Network's "Most Creative Male" award, AdFed's "32 under 32 Executives to Watch for Minneapolis" and Sports Launch magazine's "40 under 40". Angel is the former Chairman of the AdColor Advisory Board, focused on diversity and inclusion in the advertising industry. Currently, he sits on the Executive Board and is next in line to be President of the Advertising Federation of Minnesota.

50 Marketing Ideas in 50 Minutes
We'll ask five top marketing minds to each provide us with their 10 best ideas. With the timer running, we'll hear 50 one minute pitches to change harness racing. The ideas can be big, long-term concepts, or short-term, low hanging fruit. There are no limits. At the end of the session, members of the audience will be asked to score their three favourite ideas. We'll announce the most popular ideas at the end of the day.

RACING

The Facts About the Fracs
With an aging membership, the horse racing industry is in dire need of new horse owners. With today's higher cost of living, it is getting harder and harder to introduce horse ownership to the younger working generation. Is fractional ownership the answer to this problem? The panel will discuss the "new way" of owning a horse, or just a fraction of a horse.

Working with Government/KPIs
How should horse racing and governments work together? This session will look at examples from within Canada and abroad to see what is working, and how tracking information and data can help the industry advance.

WAGERING

A Brave New World: New Ways of Betting on Horses
The world of gaming is changing for a new generation of tech savvy customers. How can horse racing reinvent the way we wager to meet the demands of the next generation? This panel will explore new platforms, from fantasy to lotteries, and look at what the sport must do in the future to keep horse betting relevant.

International Simulcasting: It’s a Small Small World
It’s 2017 and international simulcasting is a reality. The coming years will define how races are distributed and wagered on around the world. Issues like data transfer, common betting rules, currency exchange, commingled pools, tote protocols, and methods of signal distribution, are among the many questions that the industry must address – as the wagering world gets smaller and smaller.

BREEDING

Innovative Ways of Tracking Horses
Microchipping is the way many horse organizations are tracking and identifying the animals. Looking at a traceability challenge from beyond a legislative requirement and incorporating different perspectives, including an animal's behaviour, creates a more robust system that is easier for people and animals. This presentation will be on the latest discovery of a new location for microchip implantation, a location where microchip migration is no longer an issue.

Generation Next
In some parts of the world, horse population has declined drastically over the past few years. What can be done to entice breeders to breed more mares to solve the horse shortage issue? The panel will present successful programs from around the world, and new ideas to promote breeding.


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