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Fractional Ownership To Take Centre Stage

When Paul Ryneveld, general manager of Century Downs Racetrack and Casino, talks about fractional ownership at the upcoming World Trotting Conference Symposium, he will have at least 87 reasons to be optimistic. That’s the number of owners who participated in the Century Downs Racing Club, in Alberta, in its first year.

At the 2017 World Trotting Conference Symposium, which will take place in Charlottetown, Prince Edward Island on August 16 and 17, Ryneveld will join Anthony MacDonald, founder of TheStable.ca, Mike Tanner, United States Trotting Association executive vice president and chief executive officer, and Mats Norberg of Svensk Travsport. They will discuss fractional ownership during a session titled, ‘The Facts About the Fracs.’ Darryl Kaplan, of Standardbred Canada, will moderate.

Ryneveld’s portion of the discussion will come from first hand experience in trying to grow the industry through fractional ownership, creating the Century Downs Racing Club in Alberta. “After getting through the red tape last year, we had 87 people sign up at $250 per share.” The club bought two horses which raced during the season. “In our first year, four of the 87 members became horse owners. We would be ecstatic if we could convert seven to ten each year,” says Ryneveld. “One shareholder told me that the club gives him a reason to come out with friends other than on our bigger event days, and they love the access to the horses and trainers that would not normally be their experience.”

At the conference, Ryneveld says he will discuss further details on the topic, such as the struggles the club faces.

With an aging membership, the horse racing industry is in need of new horse owners. With today's higher cost of living, it is getting harder and harder to introduce horse ownership to the younger working generation. Is fractional ownership the answer to this problem? The panel will discuss the ‘new way’ of owning a horse, or just a fraction of a horse.

The symposium is a chance to share ideas and strategies around the world, which is a beneficial opportunity, as Tanner says, “certainly a lot of commonalities you wouldn’t think so necessarily, but in harness racing across the world we’re facing some of the same challenges and have been able to leverage some of the same assets as well.”

Ryneveld says he’s really looking forward to the conference and that, “the topics and speakers on the agenda sound quite timely, relevant, and interesting.” Ryneveld is hoping to hear and share experiences with the other tracks that will have had legs of the WDC before, or during the conference. “I am also really looking forward to the final leg on August 18, and will undoubtedly be rooting for Brandon.”

This year’s World Trotting Conference will take place in Charlottetown, Prince Edward Island. All day on August 16, and during the morning of August 17, the symposium portion of the event will feature content and top speakers from Canada, and around the world, to talk about the sport with the symposium, branded Investing in the Future.

In addition to marketing, the World Trotting Conference Symposium sessions will also focus on racing and wagering, breeding, and equine welfare and integrity.

Among those confirmed to attend and speak are Hall of Famer John Campbell, advertising and marketing expert Angel Suarez, and a number of top harness racing executives from around the globe.

This is your chance to visit PEI, engage in valuable and entertaining sessions about the industry, and meet delegates and participants from around the world. After the symposium, you are encouraged to stay on beautiful PEI for the final leg of the World Driving Championship on Friday, August 18, and the Gold Cup & Saucer on Saturday, August 19.

The ticket price of $175 CAD (inclusive of taxes) includes access to all symposium sessions, as well as lunch and coffee breaks on both days at the Delta Prince Edward Island. Space is limited. To purchase tickets, click here

For more information on The Symposium at the 2017 World Trotting Conference, visit worldtrottingconference.com.


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